As an independent user experience designer and information architect, Deb helps project teams and project principals ensure that user needs, expectations and goals, as well as business needs and objectives, are translated into usable, findable, understandable and relatable interactive experiences.
Her 15 plus year career includes work on marketing, creative, interactive, industrial design, software and mechanical engineering teams. She brings to projects a well-rounded and respected voice on user experience and information architecture issues. Core to her work is attention to detail, reliability, and ability to grasp really fuzzy concepts and fly with them.
“...incredibly thoughtful and deliberate about her work, and highly attuned to both the big picture and small details.”
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Prior to starting her independent practice, Deb worked with top-tier companies and some of the most recognizable brands including Harley-Davidson, GE Healthcare, Kohler, Manpower, Sony and Visa. Her project work includes consumer product and corporate websites, e-commerce and transactional websites, rich internet applications (RIAs) and Windows-based software, extranet and intranets, and user interfaces for consumer products and medical monitoring equipment.
“...a world-class information architect with a great editorial sense. In addressing user experience challenges, her approach is dependably intelligent and elegant.”
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Deb is a strong communicator and comfortable leading or being an active member of a cross-functional or cross-discipline team to create successful solutions on time and within budget. She’s flexible in her work approach having worked in both Agile and more traditional waterfall methodologies.
Core competencies include user experience definition and design, information architecture, user research, persona development, competitive assessments, content definition, heuristic evaluations, and usability evaluations.
Deb resides in Milwaukee, WI and is available for local or remote work.